Fact-Based Selling

In today's hyper-competitive environment, successful selling requires increasing the "share of voice" to influence major channels and key accounts. Everyone is battling for limited real estate, whether that be shelf space, catalog placement, or on-line positioning.

The ability to convey a quantifiable superior market understanding through timely and persuasive analytics is critical to achieving a competitive position.

Kenosia provides the most powerful fact-based selling technology in the industry.  It uses the language that sales and customers understand, including product segmentation, store clusters, GMROI, and more.

Kenosia increases revenues through increased basket size and optimized pricing and assortment. Its powerful interactive drill-down capabilities demonstrate how promotional practices affect sales for various demographics and seasonal periods.

Kenosia automates the aggregation and analysis of fragmented market data by seamlessly integrating data from virtually any source, including Information Resources, WalMart Retail Link, ACNielsen, IMSHealth®, and other retailer POS data and internal shipments and trade-spending data.

Resulting powerful interactive business analytics are as easy to use as a PowerPoint presentation. And the interactive results can be rapidly delivered to the field sales force through a secure web server.

Kenosia offers an unparalleled competitive advantage to any organization that uses facts and analytics in its sales process.

Kenosia helps pinpoint opportunities in share, profit, and volume through analysis of consumer and consumption data.