Category Management

Technologically advanced retailers such as WalMart and Target are changing how Category Management is practiced.

No longer is it sufficient to base analysis on a single syndicated data source such as ACNielsen or IRI. Retailers are now directly providing data that must be integrated with multiple data sources in order for manufacturers to understand their market.

Kenosia provides best-of-class analytics for conducting Category Management. It implements category assessment templates that automate the process for business reviews, post-promotion evaluation, key performance indicator calculations, and other standard frameworks.

Kenosia's DataAlchemy automates the aggregation and analysis of fragmented market data by seamlessly integrating data from virtually any source, including Information Resources, WalMart Retail Link, ACNielsen, IMSHealth®, retailer POS data, internal shipments and trade-spending data.

DataAlchemy shows how to increase revenues through increased basket size and optimized pricing and assortment.  Its powerful interactive drill-down capabilities demonstrate how promotional practices affect sales for various demographics and for different seasonal periods.

Many of the world's largest companies are realizing a global business advantage through multi-currency and multi-lingual support with Kenosia's solution, as well as their ability to rapidly deliver information across the globe through web-based servers.

Kenosia allows you to understand the category from both your and your customer's unique perspective, including category decision structure, category goal, and store-by-store strategy.