Harvesting the Nuggets from Shopper Data

As more shopper data becomes available to manufacturers, it is critical they have solutions in place to help them harvest the most from the data sources they collect, such as: POS, Syndicated, Panel and Loyalty data to name a few. DataAlchemy helps normalize, analyze and present these disparate data sources in one crisp, easy-to-use format. We like to call DataAlchemy “The Switzerland of Data” because of this.

Some Key Advantages of DataAlchemy

1. Transform large volumes of data into bite size nuggets of insight quickly and easily with a wizard driven interface and dynamic PowerPoint or Excel deliverables.
2. Use shopper insight data as a competitive advantage by improving promotions, pricing, assortment and even tying this data together with internal data sources.
3. Improve speed to market with strategic insights by creating effective and responsive reports, updateable as new data becomes available. The first in, with the best insights usually gets the most attention.
4. Synchronize multiple data sources to create powerful market reports that cover not one, but all retailers to be sure you and your team understand market trends and the complete opportunity. Those trends and opportunities can be quickly shared with retail partners and executives in Sales and Marketing.
5. Because DataAlchemy reports are dynamic, end users can quickly change pivotal dimensions on the fly without being connected to the web or a remote database.
6. Increase the success of new product launches through better use of Shopper Insight Data. Understand and target the best regions, markets and retailers before you launch.
7. Identify new trends and adapt your promotional strategy before your competition even understands the issue and opportunity.
8. Streamline data import, normalization and insight development without any or very little IT assistance. This reduces the overall cost and maintenance of the solution.

DataAlchemy will help you get the most from your data; to boost sales, enhance the shopper experience and perfect your promotional strategies for all of your products.