Post Promotion Evaluation

For many companies, trade promotion spending represents the second largest line item on the P&L; surpassed only by the cost of goods sold.

As a result, the effectiveness and efficiency of trade promotion spending is the primary controllable factor for revenue growth and profitability.

Many of the world's leading companies use Kenosia as their powerful enterprise-wide trade fund spending analysis system.

The solution eliminates the major hurdles of performing this data intensive analysis by aggregating disparate nature from multiple sources, automatically updating of data, and providing powerful programmable analytics.

Results are presented to management, relevant account teams, brokers, and trade partners through a secure thin-client based extranet. Users simply log-in to find up-to-date ROI calculations for all trade events on a per account basis.

Kenosia offers unparalleled views into the effectiveness of an organization's trade fund spending. These views create a roadmap to greater revenue and profits.

Kenosia targets merchandizing mechanisms to desired behavior, thus avoiding forward buys, diverting, and other unprofitable outcomes.