Efficient Assortment
As cited in Consumer Goods Technology magazine – “Managing the Self Study 2006,” assortment planning is ranked #1 by both consumer goods manufacturers and retailers.
Optimizing the product mix of any category in the store is critical to driving volume and profit for retailers and manufacturers. Most companies are accomplishing this only for their top customers due to the time investment required. What about tier 2 or tier 3 customers? This is where true competitive advantage exists. With Kenosia's Efficient Assortment solution, clients are able to perform the critical analysis they need for any customer in minutes, not weeks.
Benefits
- Decisions based upon consumption data alone is not enough – incorporate all metrics available.
- Optional web access provides easy access to users with an internet connection.
- Click a button and conduct an assortment for any retailer in minutes not days.
- Fully customizable to your needs – not an “off-the-shelf, forced fit” solution.
How It Works
Fueled by DataAlchemy, the Efficient Assortment module is powerful and very easy to use. It can be locally installed or used in conjunction with KnowledgeShare to provide users with a thin-client and web-based solution. Headquarter and field users are guided by the same step-by-step process – steps customized to your specific requirements.
Outsourced studies in this area can be expensive, take weeks to complete, and only apply to a handful of customers. In addition, they are often outdated by the time of delivery, minimizing actionable next steps. Kenosia’s Efficient Assortment solution can be utilized on demand for any of your customer data – this allows you to leverage your category expertise with your full customer set!
Corporate strategy can be integrated into the tool to ensure field-based tactics are consistent with overall company goals – you can then decide how much flexibility to give the end-user. Work with the Kenosia team and combine industry best practices with your customizations to maximize your competitive advantage in the market.
In addition, clients leverage the full graph and reporting capabilities of DataAlchemy. Here is just one example of an Efficient Assortment reporting screen including “smart text” that is driven by the data.
Kenosia’s Efficient Assortment solution brings together your critical data into one tool regardless of the source (POS, syndicated, household panel, shipments, etc). You’ll spend more time making key decisions and less time manually updating templates.
To learn more about this powerful Efficient Assortment solution or other products and services Kenosia offers contact us at 203.730.8800 or email info@kenosia.com.