A Letter From CEO John Boccuzzi, Jr.

As predicted 2007 was an exciting year for the CPG Industry, with continued focus and expansion of data sharing between retailers and manufacturers.  It was also an exciting year for Kenosia.  We added several new clients in 2007 including: Just Born, the makers of Peeps, Heineken USA, Alliance Sales & Marketing, Robert Bosch Tools and Easy Gardener.  Additionally, Kenosia was recognized by the Readers’ of Consumer Goods Technology for the second year in a row as #1 in Customer Experience in the Demand Data Analytics category. 

In 2007 our clients truly tested DataAlchemy with regards to being “The Switzerland of Data” as they ran data through the system from dozens of data sources such as C-Store, Traditional Grocery, Loyalty data, Home Scan, Home Improvement, Weather, and Government.  I am proud to report, DataAlchemy passed with flying colors!

In 2008 Kenosia will focus on a few fundamental objectives:

1. Customer Experience – This will continue to be our #1 focus
2. Further expansion into verticals outside traditional grocery
3. Analytics to help clients harvest the most from Shopper Insights data

In addition to these objectives, Kenosia will be releasing DataAlchemy 6.0 in early 2008.  We débuted the 6.0 release at our 2007 user Conference in October -  the response from users assured us that we had gone down the correct path.  With our new release of DataAlchemy and by focusing on the 3 objectives above we have an overwhelming advantage over other solutions that struggle to be as feature rich and flexible as DataAlchemy, RevCast and KnowledgeShare.

To our clients, I’d like to express our thanks.  Your drive and motivation to have the very best is what keeps us moving forward and ahead of the pack.  For those that that have not had a chance to work with us yet, I encourage you to contact us and learn more about Kenosia and all that we have to offer. 

Sincerely,

John Boccuzzi, Jr.
CEO